Free streaming platform Tubi has plans to branch out into original programming, familiar with the company’s plans. The streamer going to start with original movies, exploring episodic TV shows and is speaking with credible advertisers about partnerships.
Fox Corp. obtained Tubi for $440 million last March, to get in on the streaming wars. Before the obtainment, Fox didn’t have its streaming. Fox said it offers a large number of its older shows and movies to Tubi subscribers for free, sports programming. There was no talk at that time of Tubi creating original content and try to compete with the streaming platforms like Netflix and Hulu.
The company eventually create original content for Tubi, any shows or movies “cheap and cheerful,” not the big-budget offerings of larger streamers. “I stress it’s going to be cost-effective,” said the company.
Fox wants Tubi to generate $300 million in ad revenue in the current fiscal year. The company reported 33 million active users in December with a 65 percent increase from the year prior.